I Seem To Be A Verb
I Seem To Be A Verb
I Seem To Be A Verb
I Seem To Be A Verb

I Seem To Be A Verb

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Unstructured Hat - Color: Khaki with Green Immersion Dye
 Buckled Closer - 100% Bio-washed Chino Twill
Size 6 5/8" - 7 3/8"
Immersion dyeing is a chance based process
Each hat is an unpredictable recombination of the same colors

I know that I am not a category.

R. Buckminster Fuller has been called the grandfather of the green movement. He coined the word “dymaxion” in 1930 to describe “maximum gain of advantage from the minimum energy input,” and began developing houses, cars, and maps according to this principle. 

I am not a thing – a noun.

"I live on Earth at the present, and I don't know what I am. I know that I am not a category. I am not a thing - a noun. I seem to be a verb, an evolutionary process - an integral function of the universe."

His book, I Seem To Be a Verb, focuses on what’s now known as “sustainable design.” It was created in collaboration with producer Jerome Angel and designer Quentin Fiore who both also worked on Marshall McLuhan’s “The Medium is the Massage”. The book is a collage of images, bite-size facts, and provocative, inspirational notions by an expanse of artists, musicians, astrophysicists, mathematicians, politicians, and others. Fuller himself provides the main narrative, which includes his philosophies—such as “When man learned to do more with less it was his lever to industrial success”—his predictions, such as:

“When automation frees all workers we will be able to ask, ‘What was it I was thinking that fascinated me so, before I was told I had to do something else in order to make a living?'” 

I Seem To Be a Verb is much more ambitious in scope than McLuhan’s The Medium is the Massage, and Fiore’s spreads reflect that expansiveness. The book opens with text and images printed in black, which shortly shifts to the upper half of the page as upside-down green comes to graze along the bottom. Rhythmic builds and variations in type and layout ease you through the pages while clever and often humorous visual juxtapositions surprise and engage you.

Near the presumed “end,” you’re told that “The words ‘up’ and ‘down’ have no meaning.” And sure enough, on page 192 the design leads you to take a 180-degree revolution and continue through the second half. Once back to the beginning, your eyes are prompted to follow a single-line overview—pre-reminiscent of a Jenny Holzer LED display—that flows through the page centers, again running first in black and—flip!—then in green. The whole experience feels like having gained access to an ever-expanding, free-form wellspring of information.

Excerpts of text from I Seem to Be a Verb:

Society neither hears nor sees the great changes going on.

Either man is obsolete or war is. War is the ultimate tool of politics. Political leaders look out only for their own side.

Politicians are always realistically maneuvering for the next election. They are obsolete as fundamental problem-solvers.

Half-century of subconsciously developing world revolution is crossing threshold into human consciousness and ultimate popular support.

Today’s students, reared by television, “the third parent,” think world.

They think and demand justice for all humanity with no exceptions.

Theirs will be the most powerful constructive revolution in history. Earth is a very small spaceship. We are all astronauts.

Each human is a whole universe. We have 28,000 pounds of explosives for each human being on earth.

Weaponry has always been accorded priority over livingry. Only two alternatives — Utopia or Oblivion.

All the fundamental problems are world problems. Man knows so much does so little.

Greatest fact of century: We can make life on earth general success for all people.

War over population hunger disease would cease to exist if “haves” devoted larger share of their industrial budget to world livingry.

Basic you-or-me-not-enough-for-both-ergo-someone-must-die tenets of class warfaring are extinct.

Real wealth — indestructible, without practical limits — is combination of physical energy and human intellect.

Every time we use real wealth it increases. Intellect must increase wealth to eliminate poverty.

Design science, invention revolution could elevate poverty to haveness.

(If you can produce it, you can afford it. If you can’t produce it, you can’t afford it.)

Thinking is the consciously disciplined separation of relevant feedback from irrelevant feedback.

Evolution is apparently intent that man fulfill a much greater destiny than that of being simple muscle and reflex machine, a slave automaton.

Automation can produce wealth beyond all our needs and dreams.

(We’ve always had automation. What’s happening to your lunch?)

Automation has made man obsolete as physical production and control specialist — just in time.

Specialization is only a fancy form of slavery wherein the “expert” is fooled into accepting his slavery by making him feel that in return he is in a socially culturally preferred, ergo, highly-secure, life-long position.

Nature always does things in simplest most efficient way. All nature is based on triangles.

Artists are now being recognized as extraordinarily important to human society.

Every child is born a genius: Ninety-nine percent are degeniused by early post-natal circumstances.

Human being has great potentiality, but many wires get disconnected.

Ages 0 to 4 are biggest “school” opportunity. Child is trim tab of the future.

Least favorable environment for study is schoolroom and closely-packed desk prisons.

Real schoolhouse is in the home and outdoors.

Possession is becoming progressively burdensome, wasteful, and therefore obsolete, total man may be going through a total wave of transformation into an entirely new relationship with the universe.

Intellectual integrity will win tomorrow’s battles with accelerating inexorability.

Experiment is always valuable. You can’t learn less. You can always get nearer to the truth.

(Language can be a block to reality.) Coping with the totality of Spaceship Earth and Universe is ahead for all of us.

(Man was designed with legs — not roots.) Man can do anything he wants.