Basel School of Design Early 60's
Switzerland's Schule für Gestaltung Basel and its students have influenced the international graphic design community since it opened in 1968. Its tradition was shaped by influential design masters Armin Hofmann, Emil Ruder and Wolfgang Weingart. The name of the school represents an educational approach which perpetuates their ideas: to lay a strong and broad foundation for the major design disciplines.
Growing, fluid structures meet one another. - AH
In response to the growing interest of many trained designers who were searching for a means to deepen or extend their knowledge or skills, an international postgraduate program for graphic design was conceived by Armin Hofmann, Emil Ruder and Kurt Hauert.
Weingart’s experimental design approach and the connection between analog and digital techniques that he called for are topical again today.
For thirty years, the Advanced Class for Graphic Design (1968–1999) offered an intensive study of basic design principles and a broad horizon in form-related design processes. Attended by students from all over the world, the program became an outstanding model for a modernist design education.
Hans Arp, Emil Ruder, Armin Hofmann 1961